As the centrepiece of the Bell & Ross range, the BR 03 collection embodies the brand's identity and symbolises its style. With its iconic design directly inspired by aircraft cockpits, the brand is built around the fundamental principle of functionality, as illustrated by its iconic "square in a circle with four screws" motif, which dates back to the BR 01 launched in 2005. For 2023, the new BR 03 has been completely reworked to feature a smaller 41-mm case, a reduced lug width and slimmer hands. The changes extend to the movement, which has been replaced with the BR-CAL.302 calibre offering a power reserve of 54 hours. This collection is available in 8 variants: 4 with a ceramic case and 4 with a steel case, including 2 new models, the BR 03 Military and the BR 03 Copper.