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AN URBAN INSTRUMENT

Bell & Ross, a leading brand in the aviation watch market with its iconic square BR 03, is now unveiling its BR 05 collection. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the geometric shapes that form part of Bell & Ross’ identity. The construction of the BR 05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. Its confident style harnesses the energy of the city, its rhythm, its richness. BR 05 is the time measuring instrument for urban explorers.

AN INTEGRATED DESIGN

The BR 05 belongs to a family of watches with an integrated bracelet: the bracelet fuses with the case to create a unified piece. In the words of Bruno Belamich, Bell & Ross’ Co-founder and Creative Director: “This integration of case and bracelet is not only in line with the brand’s visual identity, it brings another dimension to the watch: the first link of the bracelet is also an element of the case. This design feature harks back to the Seventies, and when transposed to Bell & Ross, results in a graphic style that is both modern and striking”.

A NEW EDGE

The rich finishes of the BR 05 draw the eye. Its 40 mm case is angular. The satin-finished surfaces are perfectly flat. The polished bevels emphasizeand enhance the volumes they contain.

A JEWEL OF STRENGTH

Thanks to its integrated design, robust comfort and sophisticated finishes, the BR 05 is a loyal ally for active and urban lifestyles. Full of character, the latest jewel of masculinity from Bell & Ross boasts strength and elegance. Sculptural and captivating, it is ideal for the man about town, eager to face the challenges of modern life while in charge of time and his own destiny.

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