As the Bell & Ross design studio unveils the BR-Bird, a flying machine that features spectacular lines, two new Racing Bird watches inspired by this aircraft have become the symbols of the brand’s passion for aviation and creativity.
The Bell & Ross adventure started in a cockpit with watch designs that were directly inspired by flight instruments and the golden age of aviation. This journey continues to this day on the wrist, naturally, but now it also returns to the skies on the
wings of the BR-Bird. While the on-board instruments set the standard for legibility, precision and reliability, the entire history of aviation serves as a powerful inspiration for Bell & Ross.
This area of research has helped the brand create incredible machines rooted in the quest for speed and performance.