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BR 05 Chrono

The Time for urban explorers

Bell & Ross, the leading brand in the aviation watch universe with its iconic square models inspired by flight instruments, is now extending its BR 05 collection designed for urban explorers. Unquestioningly faithful to the brand’s philosophy of legibility, functionality, reliability and precision, on which Bell & Ross has built its prestigious reputation, the BR 05 collection is now enriched with a stylish chronograph of technical complexity that perfectly fits any urban setting.

The Chronograph function

The BR 05, the new Bell & Ross icon, is now equipped with a chronograph movement, a mechanical complication perfectly adapted to the pace of urban life. Invented to measure and control short periods of time, this function is the best ally in quests that require mastering time.

THE Integrated design

The new BR 05 chronograph belongs to a family of watches with a design that integrates the bracelet. Case and bracelet are fused into one cohesive piece, as Bruno Belamich, the brand's Creative Director, explains: " This type of design harks back to a category of watches that appeared in the 1970s and now, infused with Bell & Ross' signature identity, results in a modern and striking graphic style.” The angle of the bracelet has been carefully designed to follow the contours of the wrist, ensuring a secure and comfortable fit.

The jewel of strength

The BR 05 chronograph is the latest jewel of masculinity from Bell & Ross. Its integrated and sculptural design gives it strength and character. Its carefully executed finishes make it chic and elegant: it boasts satin-polished and perfectly flat surfaces that enhance its volumes and comfort. Perfection hides in the details, as the saying goes, and the BR 05 chronograph's identity is built on a multitude of small technical and aesthetic details that elevate it to another level.


The dial on the BR 05 chronograph also reveals its unique personality and ensures optimal legibility, thanks to its graphics and contrasts. Mid-way between a circle and a square, another subtle reference to the 1970s, the shape of its two snailed counters (a chronograph minute counter at 9 o'clock and small seconds at 3 o'clock), gives the new BR 05 a neo-retro look which in no way diminishes its modernity. Available in navy blue or jet black, the dials give each timepiece an urban and sporty style.

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