By designing its own vehicles, Bell & Ross is pushing the boundaries of creativity and exploring new watchmaking territories.
The B-Rocket motorcycle, the AeroGT sports car, the Hot-Rod Bellytanker and the BR-Bird racing plane are experimental concept vehicles designed by Bell & Ross to beat speed records.
Each of these streamlined machines, has been inspired by the brand’s historical source of ideas: the world of aviation. Bell & Ross has created timekeeping instruments designed to equip the drivers of these extreme machines.
In 2023, the BR 03-94 BLACKTRACK opens a new chapter in this fascinating and audacious story. The BR 03-94 BLACKTRACK chronograph watch, inspired by the BT-06 Blacktrack motorcycle designed in collaboration with designer Sacha Lakic, echoes the technical design of stealth aircraft.