The BR 05 collection from Bell & Ross adopts an assertive urban style, whilst retaining the brand's iconic round-in-a-square design. True to the brand's core values of legibility and robustness, it strikes the perfect balance between minimalism, design and modernity.
The integrated design of the BR 05 reveals its unique character. In the words of Bruno Belamich, Creative Director and co-founder of Bell & Ross: "This integration of case and bracelet is not only in line with the brand's visual identity, it also brings another dimension to the watch: the first link forms part of the case. This type of design harks back to the seventies, and when transposed to Bell & Ross, the resulting graphic style is both striking and modern."
The BR 05 is the embodiment of strength and robustness, making it an essential piece for active urban men. Full of character, the new instrument watch from Bell & Ross combines strength and design to create a new symbol of masculinity. A bold choice for urban men who are masters of their own time.
In 2024, Bell & Ross extended its BR 05 urban range by introducing ceramic, a technical material that remains true to the brand's iconic black colour. Bell & Ross has opted for ceramic, a robust material that guarantees the resilience of its watches. Resistant to corrosion and scratches, ceramic makes watches scratch-proof and timeless. Harder than steel but more lightweight, it is also hypoallergenic for optimal comfort.
