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2021 is the year of further strengthening the bond with its core business and 1st passion, Aviation. It is also the year Bell & Ross rethinks its GMT Instrument and launches a new version. Redesigned, more modern, more functional, more readable.

A new icon by Bell & Ross, the BR 05 is now equipped with a chronograph movement – a mechanical complication perfectly adapted to the pace of urban life.

From design to reality: New BR 05 Chrono

New addition to the BR Lum collection: BR 03-92 Grey Lum

Bell & Ross, leading brand in the aviation watch market with its iconic square BR03 model designed for professionals in extreme environments, is now unveiling its BR05 collection.

Jean-Paul Suchet, Bell & Ross Production Manager, presents the new Diver collection at Baselworld 2019.

Fabien De Nonancourt, Bell & Ross General Manager, presents the new BR R.S.19 collection at Baselworld 2019

Maria Solimene, Communication and marketing director, presents the new BR 03-92 MA-1 at Baselworld 2019.

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2019

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2019

From the cockpit to the wrist

When it presented its first square diving watch in 2017, Bell & Ross confirmed its ability to produce professional underwater instruments. Following on from the Hydromax designed in 1997 and water-resistant to 11,100 meters, and the BR02 range launched in 2007, the BR03-92 Diver made a strong impression on the diving world with its iconic lines. This watch was the starting point of an entire collection, which is now expanding to include two new versions, the BR03-92 Diver Blue and the BR03-92 Diver Bronze

A DIVER COLLECTION SET TO MAKE WAVES. When it presented its first square diving watch in 2017, Bell & Ross confirmed its ability to produce professional underwater instruments. Following on from the Hydromax designed in 1997 and water-resistant to 11,100 meters, and the BR02 range launched in 2007, the BR03-92 Diver made a strong impression on the diving world with its iconic lines.

Fabien De Nonancourt (Bell & Ross General Manager) presents the new BR R.S.18 collection at #BaselWorld2018.

To mark its third year of partnership with Renault Sport Formula One™ Team Bell & Ross presents three high-performance chronographs

Jean-Christophe Chevrier (Area Sales Manager) presents the new Racing Bird collection at #Baselworld 2018

As the Bell & Ross design studio unveils the BR-Bird, a flying machine that features spectacular lines, two new Racing Bird watches inspired by this aircraft have become the symbols of the brand’s passion for aviation and creativity.

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2018.

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2018.

Given just three words to de ne a watch, they would undoubtedly be “case, movement, dial”. If would be dif cult, if not impossible, to miss out any one of these elements. However, true innovation lies in questioning certainties and exploring brand new paths. This is exactly what Bell & Ross did when designing its new BR‐X2, where the case and movement form a single element. How? When designing a case from steel and sapphire (a highly technical material which is exceedingly difficult to work with), Bruno Belamich, the brand’s creative director, came up with a utopian idea: “Fusing the case and movement into a single component to make the case disappear, leaving only the movement visible.”

This year, further pursuing this strategy, Bell & Ross pays tribute to professionals who rescue at sea and, more specifically, to its helicopter pilots and divers, with two instruments designed to support them in their missions.

Continuing the voyage to the stars of the BR S Diamond Eagle, the BR S Novarosa takes its name from a rare and spectacular astronomical event: the explosion of a star.

Designed for racing drivers, the new Bell & Ross BR-RS17 collection is made up of truly exceptional watches. Their design, inspired by Formula 1, brings together the latest technological advances and the most innovative materials used in the racing world. These quintessential sports timepieces also take the lead in terms of legibility and finishes.

Bell & Ross is one of the happy few that produced a sapphire crystal timepiece and is going one step further by combining the complexity of a tourbillon movement within a sapphire case. This exclusive film will give you an overview of the very complex machining process required to create the Bell & Ross BR-X1 Tourbillon Chronograph Sapphire watch

Aviation is a passion at Bell & Ross, and reinterpreting on-board instruments, its guiding force. The iconic BR 01 watch took its inspiration from the clock in an aircraft cockpit. With its latest collection of Marine Instruments, the watchmaking firm is temporarily leaving runways, radars and fighter planes.

In 2009, Bell & Ross made a lasting impression by breaking with traditional watchmaking codes for its very first BR 01 «Skull». A remarkable version was unveiled in 2015, in the form of the BR 01 SKULL BRONZE. And the story of the now famous Bell & Ross skull has taken yet another twist with the revelation of an extraordinary new face. This brand new version is a celebration of military symbolism and the art of tattooing.

«Every year, in order to create new models, I need new sources of inspiration,» admits Bruno Belamich, our creative director. «Following the success of our B-Rocket motorbike in 2014, I wanted to go even further and design the Bell & Ross car. The aim was to produce a car that can ‘hold its own’, even amongst automotive professionals. But above all, this real challenge was a great joy,» remembers the designer. «The AeroGT concept car was the starting point for the creation of a new pair of watches inspired by the automotive world - the BR 03 AeroGT models.»

For those who didn't have the chance to visit us at Baselworld this year, explore the Bell & Ross booth and discover the 2016 novelties.

Grade 5 Titanium, Rose Gold and Diamonds: A Choice of Materials Packed with high-tech sophistication, the BR-X1 Chronograph Tourbillon is available in two versions: grade 5 titanium or rose gold, with or without diamond setting.

The BR-X1, a high-tech chronograph with sporty looks, which is as robust as it is sophisticated, marked the arrival of a new Bell & Ross line and the beginning of a whole new chapter in the saga of the brand.

Bell & Ross pushed the boundaries of innovation by launching its fifth-generation watch. Its name? The BR-X1.

By adopting the distinctive design features of this iconic fighter aircraft, the BR 03-94 Rafale asserts a strong identity from the very first glance.

Eric Trappier, Dassault Aviation CEO, speaks about the BR 03 RAFALE that celebrates our second partnership with Dassault.

Always ahead of its time, Bell & Ross continues to innovate with the launch of the BR-X1, a high-tech chronograph with a sporty design, which is as robust as it is sophisticated.

Bell & Ross’ B-Rocket, launched in early 2014 is a concept bike with a neo-retro look with lines encapsulating the essential principles of aeronautical design.

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