Behind the Scene

Continuing the voyage to the stars of the BR S Diamond Eagle, the BR S Novarosa takes its name from a rare and spectacular astronomical event: the explosion of a star.

Designed for racing drivers, the new Bell & Ross BR-RS17 collection is made up of truly exceptional watches. Their design, inspired by Formula 1, brings together the latest technological advances and the most innovative materials used in the racing world. These quintessential sports timepieces also take the lead in terms of legibility and finishes.

Bell & Ross is one of the happy few that produced a sapphire crystal timepiece and is going one step further by combining the complexity of a tourbillon movement within a sapphire case. This exclusive film will give you an overview of the very complex machining process required to create the Bell & Ross BR-X1 Tourbillon Chronograph Sapphire watch

Aviation is a passion at Bell & Ross, and reinterpreting on-board instruments, its guiding force. The iconic BR 01 watch took its inspiration from the clock in an aircraft cockpit. With its latest collection of Marine Instruments, the watchmaking firm is temporarily leaving runways, radars and fighter planes.

In 2009, Bell & Ross made a lasting impression by breaking with traditional watchmaking codes for its very first BR 01 «Skull». A remarkable version was unveiled in 2015, in the form of the BR 01 SKULL BRONZE. And the story of the now famous Bell & Ross skull has taken yet another twist with the revelation of an extraordinary new face. This brand new version is a celebration of military symbolism and the art of tattooing.

«Every year, in order to create new models, I need new sources of inspiration,» admits Bruno Belamich, our creative director. «Following the success of our B-Rocket motorbike in 2014, I wanted to go even further and design the Bell & Ross car. The aim was to produce a car that can ‘hold its own’, even amongst automotive professionals. But above all, this real challenge was a great joy,» remembers the designer. «The AeroGT concept car was the starting point for the creation of a new pair of watches inspired by the automotive world - the BR 03 AeroGT models.»

The latest women’s watch from Bell & Ross is inspired by the celestial sphere, the vast ocean littered with stars, like clusters of shimmering islands in the dark. The BR S Diamond Eagle features a midnight blue dial studded with diamonds, like a slice of the night sky ethered to the wrist. This watch evokes a spectacular journey to the stars. A journey without travel, punctuated solely by the movement of the hands. Now boarding for an elegant night flight!

For those who didn't have the chance to visit us at Baselworld this year, explore the Bell & Ross booth and discover the 2016 novelties.

Grade 5 Titanium, Rose Gold and Diamonds: A Choice of Materials Packed with high-tech sophistication, the BR-X1 Chronograph Tourbillon is available in two versions: grade 5 titanium or rose gold, with or without diamond setting.

The BR-X1, a high-tech chronograph with sporty looks, which is as robust as it is sophisticated, marked the arrival of a new Bell & Ross line and the beginning of a whole new chapter in the saga of the brand.

Bell & Ross pushed the boundaries of innovation by launching its fifth-generation watch. Its name? The BR-X1.

By adopting the distinctive design features of this iconic fighter aircraft, the BR 03-94 Rafale asserts a strong identity from the very first glance.

Eric Trappier, Dassault Aviation CEO, speaks about the BR 03 RAFALE that celebrates our second partnership with Dassault.

Always ahead of its time, Bell & Ross continues to innovate with the launch of the BR-X1, a high-tech chronograph with a sporty design, which is as robust as it is sophisticated.

Bell & Ross’ B-Rocket, launched in early 2014 is a concept bike with a neo-retro look with lines encapsulating the essential principles of aeronautical design.

Watches used & approved by Professionals