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New addition to the BR Lum collection: BR 03-92 Grey Lum

Bell & Ross, leading brand in the aviation watch market with its iconic square BR03 model designed for professionals in extreme environments, is now unveiling its BR05 collection.

Jean-Paul Suchet, Bell & Ross Production Manager, presents the new Diver collection at Baselworld 2019.

Fabien De Nonancourt, Bell & Ross General Manager, presents the new BR R.S.19 collection at Baselworld 2019

Maria Solimene, Communication and marketing director, presents the new BR 03-92 MA-1 at Baselworld 2019.

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2019

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2019

From the cockpit to the wrist

When it presented its first square diving watch in 2017, Bell & Ross confirmed its ability to produce professional underwater instruments. Following on from the Hydromax designed in 1997 and water-resistant to 11,100 meters, and the BR02 range launched in 2007, the BR03-92 Diver made a strong impression on the diving world with its iconic lines. This watch was the starting point of an entire collection, which is now expanding to include two new versions, the BR03-92 Diver Blue and the BR03-92 Diver Bronze

A DIVER COLLECTION SET TO MAKE WAVES. When it presented its first square diving watch in 2017, Bell & Ross confirmed its ability to produce professional underwater instruments. Following on from the Hydromax designed in 1997 and water-resistant to 11,100 meters, and the BR02 range launched in 2007, the BR03-92 Diver made a strong impression on the diving world with its iconic lines.

Fabien De Nonancourt (Bell & Ross General Manager) presents the new BR R.S.18 collection at #BaselWorld2018.

To mark its third year of partnership with Renault Sport Formula One™ Team Bell & Ross presents three high-performance chronographs

Jean-Christophe Chevrier (Area Sales Manager) presents the new Racing Bird collection at #Baselworld 2018

As the Bell & Ross design studio unveils the BR-Bird, a flying machine that features spectacular lines, two new Racing Bird watches inspired by this aircraft have become the symbols of the brand’s passion for aviation and creativity.

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2018.

Bell & Ross CEO & Co-Founder, Carlos Rosillo, introduces our new collection at Baselworld 2018.

如果只用三个词定义腕表，毫无疑问是“表壳、机芯 表盘”。若要摒弃这些元素中的任何一个都很难。然 而，真正的创新恰在于质疑传统，挑战不可能因素，探 索全新的路径。 这正是Bell & Ross柏莱士在设计全新BR-X2腕表时所为 — 将表壳和机芯融为一体。在设计精钢与蓝宝石材质 (一种 极其难加工的高科技材质) 的表壳时，品牌创意总监布鲁 诺·拉米奇 (Bruno Belamich) 萌发出一个看起来乌托邦式的 奇幻创意：“将表壳和机芯融合成同一个部件，使表壳消 失，仅留机芯可见。”BR-X2由此诞生。

今年，为继续沿袭这一战略，Bell & Ross柏莱士致敬 专业的海上救生员们，更确切地说是致敬其直升机 飞行员与潜水员 — 品牌为此专门设计了两款腕表 以表达对这些海洋英雄们的支持，赞扬他们不辱使 命的英勇、负责精神。

BRS Novarosa腕表延续了BRS Diamond Eagle腕表所开辟 的星际之旅，其名称源于一种罕见而壮观的天文现象 星星爆炸

Designed for racing drivers, the new Bell & Ross BR-RS17 collection is made up of truly exceptional watches. Their design, inspired by Formula 1, brings together the latest technological advances and the most innovative materials used in the racing world. These quintessential sports timepieces also take the lead in terms of legibility and finishes.

Bell & Ross is one of the happy few that produced a sapphire crystal timepiece and is going one step further by combining the complexity of a tourbillon movement within a sapphire case. This exclusive film will give you an overview of the very complex machining process required to create the Bell & Ross BR-X1 Tourbillon Chronograph Sapphire watch

Aviation is a passion at Bell & Ross, and reinterpreting on-board instruments, its guiding force. The iconic BR 01 watch took its inspiration from the clock in an aircraft cockpit. With its latest collection of Marine Instruments, the watchmaking firm is temporarily leaving runways, radars and fighter planes.

In 2009, Bell & Ross made a lasting impression by breaking with traditional watchmaking codes for its very first BR 01 «Skull». A remarkable version was unveiled in 2015, in the form of the BR 01 SKULL BRONZE. And the story of the now famous Bell & Ross skull has taken yet another twist with the revelation of an extraordinary new face. This brand new version is a celebration of military symbolism and the art of tattooing.

«Every year, in order to create new models, I need new sources of inspiration,» admits Bruno Belamich, our creative director. «Following the success of our B-Rocket motorbike in 2014, I wanted to go even further and design the Bell & Ross car. The aim was to produce a car that can ‘hold its own’, even amongst automotive professionals. But above all, this real challenge was a great joy,» remembers the designer. «The AeroGT concept car was the starting point for the creation of a new pair of watches inspired by the automotive world - the BR 03 AeroGT models.»

For those who didn't have the chance to visit us at Baselworld this year, explore the Bell & Ross booth and discover the 2016 novelties.

Grade 5 Titanium, Rose Gold and Diamonds: A Choice of Materials Packed with high-tech sophistication, the BR-X1 Chronograph Tourbillon is available in two versions: grade 5 titanium or rose gold, with or without diamond setting.

The BR-X1, a high-tech chronograph with sporty looks, which is as robust as it is sophisticated, marked the arrival of a new Bell & Ross line and the beginning of a whole new chapter in the saga of the brand.

Bell & Ross pushed the boundaries of innovation by launching its fifth-generation watch. Its name? The BR-X1.

By adopting the distinctive design features of this iconic fighter aircraft, the BR 03-94 Rafale asserts a strong identity from the very first glance.

Eric Trappier, Dassault Aviation CEO, speaks about the BR 03 RAFALE that celebrates our second partnership with Dassault.

Always ahead of its time, Bell & Ross continues to innovate with the launch of the BR-X1, a high-tech chronograph with a sporty design, which is as robust as it is sophisticated.

Bell & Ross’ B-Rocket, launched in early 2014 is a concept bike with a neo-retro look with lines encapsulating the essential principles of aeronautical design.

Watches used & approved by Professionals