PERFORMANCE IS AT THE HEART OF THE COLLABORATION
By designing its own vehicles, Bell & Ross has been pushing the boundaries of its field of creativity and exploring new watchmaking territories for more than 10 years now.
Bell & Ross began its adventure by joining forces with Shaw Harley Davidson in 2011 to create a unique motorcycle, the Bell & Ross Nescafe Racer. Bell & Ross Shaw Harley Davidson collaborated again in 2014 to produce the B-Rocket, inspired by the first jet aircraft designed in the USA. Bruno Belamich, Creative Director at Bell & Ross, modelled two watch instruments on the B-Rocket: the BR 01 chronograph and the BR 03 B-Rocket.
In 2023, the BR 03-94 BLACKTRACK opens a new chapter in this fascinating and audacious story. The BR 03-94 BLACKTRACK chronograph watch, inspired by the BT-06 Blacktrack motorcycle designed in collaboration with designer Sacha Lakic, echoes the technical design of stealth aircraft.
